The Client: One of Japan's major financial groups with an extensive domestic and international presence. The Challenge: The client needed a thoroughly professional, bilingual agency that could provide:

Learn more about Ashton's professional services: Investor relations PR and media relations

• Ongoing advice on communication with all of the group's overseas audiences, including investors, media, employees, government and regulators
• Sophisticated, accurate English language IR presentations, press releases, speeches and other IR and PR materials
• On-call response

Our Approach:

Leverage our professional experience

From the outset, our team of former fund managers and financial analysts were able to communicate with the client on a sophisticated level, ensuring a precise and full understanding of their situation and needs.

Cover all angles

We worked with our client to create professional and effective English messages in everything from corporate philosophy and business strategy through to CSR and IR.

The Result:

Our client's foreign shareholding has increased from around 15% to over 30% since we began working with them, and investors, media and senior management regularly comment on the improved speed, clarity and detail of information now disclosed in English. Ashton has been recommended broadly throughout our client's organization, and we now work with different departments on a diverse range of issues.

Core Competencies that Made the Difference:

• Quality of advice–A team with the breadth and depth of financial and communications experience required to provide the client with high-quality advice
• Quality of execution–A team that could execute to an exacting schedule while maintaining the highest professional standards